Sales Effectiveness

If people like you, they’ll listen to you but if they trust you they’ll do business with you.”

Zig Ziglar

Build Stronger Rapport with Customers.
Handle Rejections with Confidence.
Close More Deals in Less Time.


Importance to the Business

The Sales function is one of the most important functions in any business – it brings in revenue which helps keep the business sustainable. When a business has no sale and no customers, every department will suffer. On the other hand, when a business is selling its products/services effectively, everyone will benefit. And there is higher chance that the business will make greater profits. This is the why organizations invest heavily into developing their sales process, systems, tools and capabilities.

The Challenges Faced

The biggest challenge salespeople face today is that they know ‘what’ to do to achieve their targets but often do not know ‘how’ to do it correctly. For example, they learn that it is important to build rapport before the sale is made, but they often do not understand why this is so important and how to actually strengthen rapport. As a result, they may find it difficult to achieve their full potential.

Our Unique Solution

We first study the existing sales process to identify which areas they are good at and which areas they need more development in. Using each step of their existing sales process, we discuss ‘why it is important’ and ‘how it can be done most effectively.’ We then practice and coach participants in the areas where they need most help. As a result, they leave feeling more confident to close more deals and achieve their ambitious targets.


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