Communicating to Influence

“If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.”
Jim Rohn

Understand Your Stakeholders’ Needs.
Create a Powerful and Persuasive Message.
Strengthen Your Influence for Greater Buy-In.

Importance to the Business

Whether you’re trying to get co-workers to support your project, customers to buy your product, vendors to give you better terms or team-members to follow your new idea – in business, a large part of communication is about influence. And the better you are at it, the more results you’ll achieve in business (and life!).

The Challenges Faced

However, when people are excited to share about their idea or product, they end up focusing on all the positive things around it. They often forget that the first step to influence is identifying their stakeholders and their needs. Next, they have to engage them early on and capture their attention during the conversation. Lastly, they need to customize and deliver a powerful, persuasive message. If they are unable to do this, stakeholders may end up being unconvinced or even uninterested!

Our Unique Solution

We first start by understanding the science of influence – what makes people say YES. Then we help them understanding their stakeholders; who are they and what is important to them. With this knowledge, we spend time crafting a powerful, persuasive message. Lastly, we discuss (and practice) ways to handle rejection more effectively. This way, people feel more confident to influence their stakeholders with their message!

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